Josh Bob

Product Portfolio

Solving Waiting for Restaurants

TurnStar (Textaurant)

TurnStar was the flagship product of my company, Textaurant. TurnStar rewarded people for the time they spent waiting at busy restaurants – in the process creating and maintaining a strong loyalty relationship between eatery and patron.

In 2009, I founded this software as a service startup and took it from concept through multiple rounds of funding to acquisition in May of 2013.

Problem

It is possible for a casual restaurant to be “too popular for its own good” – that is, to have such a long wait time that customers lose interest and go elsewhere. Most restaurants force patrons to sit (or stand) in the lobby, waiting for their name to be called or babysitting a dirty plastic pager – and worse, each night they throw away useful data in the form of their waiting lists.

Action

Working with owners, managers, and hosts at busy casual restaurants, I identified that there were two pain points: customers hate waiting, especially standing in a crowded lobby; and restaurants hate losing clients. From this concept, I developed the hypothesis that allowing patrons to wait anywhere and receive a notification that their table is almost ready would increase their tolerance for long waits – giving them a reason to return to the business they wanted to patronize in the first place.

Results

Going through multiple iterations of UI, I worked with a number of hosts and managers to provide a robust feature set that closely mimicked the tool it was replacing – pen & paper – while still allowing for much greater flexibility. Hosts were delighted by the ease-of-use, managers loved the data they received – and the ability to see the current waiting list on their phone – and customers reveled in the ability to wait anywhere.

Previous Post

© 2018 Josh Bob

Theme by Anders Norén